Connect with us

Hi, what are you looking for?

Mean Girls Musical Logo
Mean Girls Musical Logo
Mean Girls Musical Logo


Celebrating Mean Girls Day: Paramount Releases Original Film on TikTok, Building Anticipation for Upcoming Musical Reboot

NOTE: This article is 2 months old and may not include the most recent information.

On October 3rd, 2023, Paramount Pictures took a novel marketing approach by releasing the original “Mean Girls” movie on TikTok, segmented into 23 parts, and subsequently streaming it in full on their TikTok account. This date, known as “Mean Girls Day,” is celebrated by fans due to its significance in a line from the film. The release on TikTok aimed to stir excitement among the platform’s predominantly younger audience ahead of the reboot’s theatrical release scheduled for January 12th.

The original “Mean Girls,” released in 2004, was a significant success, grossing over $86M in the United States and $130M worldwide. The film, scripted by Tina Fey, explores high school dynamics and has since become a cultural phenomenon.

The upcoming reboot, also scripted by Fey and directed by Arturo Perez and Samantha Jayne, features a cast including Angourie Rice, Reneé Rapp, Auli’i Cravalho, Tina Fey, and others. It has been tested positively, prompting a decision for a big-screen release. The reboot is produced by Lorne Michaels and Fey, with oversight from Erin David, Caroline Maroney, Micah Frank, Eric Gurian, and Jeff Richmond.

Paramount’s marketing strategy also included turning the Paramount+ logo pink and engaging audiences across both Paramount Pictures and Paramount+ platforms. The launch on TikTok was notably successful, with the Mean Girls account growing from 700 to 24K followers since midnight of the launch and trending No. 1 on Twitter.

Trevor Decker




It’s hard to believe it’s been nearly 30 years since a teenage Rebecca St. James emerged on the Contemporary Christian Music (CCM) scene. After...


In a revealing interview with Variety’s Awards Circuit Podcast, acclaimed actress and Oscar winner Natalie Portman shared personal insights from her experience as a...


After a 9-year absence, wrestling superstar CM Punk made a jaw-dropping return to WWE at Survivor Series 2023. Which was held in Punk’s hometown...


The British Academy of Film and Television Arts (BAFTA) has announced the 2023 group of creatives selected for its BAFTA Breakthrough initiative. This year...


This December, Angel Studios is launching a genre-bending foray into science fiction with the slated release of “The Shift.” The movie blends sci-fi multiverse...


The beloved 90s sitcom “Step by Step” features the character Al Lambert, played by Christine Lakin, who many in Gen Z may see themselves...


Filming has reportedly wrapped on the highly anticipated sequel Beetlejuice 2. According to CBS, production resumed last week in Melrose following the end of...


Jenna Ortega, star of the recent “Scream” franchise reboot, will not return for the upcoming 7th installment in the slasher film series. Her departure...

Enable Notifications OK No thanks