Twitter announced a complete rebranding and name change to “X”, representing its shift into an all-in-one digital marketplace. This surprising move sparked reactions across social media, but none more amusing than Sesame Street’s joke about the letter X itself responding. While Twitter aims to reinvent itself under a new identity, the single letter name stands out for potential ridicule.
Linda Yaccarino, Twitter’s new CEO, stated the rebranding signals a new, unlimited future for the platform powered by AI. However, many users met the change with jokes and skepticism after losing faith in the troubled company. Appropriating the simple “X” symbol as its new name provides fresh fodder for mockery and memes.
Sesame Street added hilarity to the situation by tweeting the letter X would soon hold a press conference, personifying the alphabet’s 24th character. The beloved children’s show humorously called out the absurdity of Twitter co-opting a letter to represent its sprawling brand. Beyond the jokes, one wonders how X feels about its distinct identity being absorbed by a tech giant.
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