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Great American Media Pure Flix
Great American Media Pure Flix
Great American Media Pure Flix

Television

Great American Media Rebrands Streaming Service as Great American Pure Flix

NOTE: This article is 9 months old and may not include the most recent information.

Great American Media, which also owns the Great American Family cable network entering its 3rd year, made waves this week when they announced the rebranding of their streaming service following the June merger with Sony’s Pure Flix. The new combined entity will be called Great American Pure Flix and aims to be the premier destination for faith-based and family-friendly programming.

The service plans to lean into exclusive original content like the upcoming titles Divine Influencer starring Lara Silva on September 15th and the new western Birthright Outlaw with Lucas Black and Sarah Drew in October. They will also debut several new Christmas films in November featuring talents like Candace Cameron Bure, Lori Loughlin, and Jen Lilley.

Great American Media CEO Bill Abbott said the new branding “fits seamlessly” with their goal of providing uplifting entertainment grounded in faith, family, and traditional values. The merger brings together Great American Media’s experience in family programming with Pure Flix’s background in faith-based streaming.

Pure Flix was acquired by Sony in late 2020. The merger was pursued to help Pure Flix scale its subscriber base by combining forces. Sony’s Ravi Ahuja said Great American Media’s leadership has a “winning plan” to bring Pure Flix to new heights.

With the rebranding now complete, Great American Pure Flix is positioning itself as the premier faith-based streaming home as it continues to build out originals and grow its audience.

Trevor Decker
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