Peacock, the streaming service owned by NBCUniversal, has decided to end its free, ad-supported tier for new customers. New users will now only be able to choose between the $4.99 per month Premium plan with ads and the $9.99 per month Premium Plus ad-free plan. Existing customers on the free plan can continue to stream for now. However, Comcast and Cox cable subscribers who previously had access to Peacock Premium for no additional cost will soon have to pay for the service.
According to an NBCUniversal spokesperson, the change is part of Peacock’s growth strategy and is aimed at focusing on the Premium offering. The free plan offered only a limited selection of Peacock’s library, with many shows only available on the paid Premium and Premium Plus plans.
Peacock is the exclusive home of NBC’s current primetime lineup, including popular shows such as Chicago Fire, Law & Order: SVU, and the new Night Court. It also has original series like Bel-Air and Poker Face. However, Peacock has not yet achieved the same level of success as other streaming services like Netflix and Hulu.