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Warner Bros. Discovery Announces HBO Max Rebrand and New Content Lineup

NOTE: This article is 8 months old and may not include the most recent information.

Warner Bros. Discovery has officially announced its decision to rebrand the well-known streaming platform, HBO Max, as “Max.” The platform will continue offering HBO originals, Warner Bros. films, the DC Universe, the Wizarding World of Harry Potter, and the newly introduced Max originals, along with lifestyle content from HGTV, Food Network, Discovery Channel, TLC, Cartoon Network, and more.

Current HBO Max customers will maintain access to their existing plan features at the same price. Following the rebrand announcement, Warner Bros. Discovery released information on various new titles and updates on existing properties.

Notable scripted TV announcements encompass an animated Gremlins prequel, a Harry Potter series with J.K. Rowling as executive producer, a limited series adaptation of Viet Thanh Nguyen’s novel The Sympathizer, a limited series called The Regime starring Kate Winslet, and the fourth installment of the True Detective crime anthology series.

Max also unveiled the first look at The Penguin, a series centered on the villain played by Colin Farrell in Matt Reeves’ The Batman. A new Game of Thrones prequel series, a series based on The Conjuring franchise, and a comedy project derived from The Big Bang Theory were additionally announced.

Upcoming reality, lifestyle, and documentary TV titles include a renovation series called Fixer Upper: The Hotel with Chip and Joanna Gaines, a survival series titled Survive the Raft from Discovery Channel, a docuseries following the SmartLess podcast tour, a love-centered series from TLC named Love & Translation, and a renovation competition series from HGTV called Barbie Dreamhouse Challenge.

An animated version of Peter and the Wolf, featuring music and narration by Gavin Friday and artwork based on original illustrations by Bono, is set to be available on Max and Cartoon Network.

Trevor Decker




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