Following a lengthy battle over rights and ad revenue, Roku and HBO Max have finally agreed to a deal that will finally put the streaming service on Roku devices. The two entities have been at odds since Warnermedia launched the service back in May.
On Wednesday, the companies said the HBO Max app on Roku will not only let existing members stream everything on the service but also let would-be new subscribers sign up directly on their Roku devices. HBO Max uses Roku Pay, the device maker’s custom payment system.
“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people,” Scott Rosenberg, Roku’s senior vice president of platform business, said in a release.
Tony Goncalves, WarnerMedia’s chief revenue officer, said the company was likewise “thrilled” at the deal. “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audience,” he said.
