Blackpink’s Jennie is back in the Beats orbit. The K-pop star has linked up with Apple’s audio brand for a second time, and this round comes with a piece of music no one has heard before. The previously unreleased track anchors the promotional spot for a new colorway of the Beats Solo 4, now arriving in Onyx Black.
The campaign video features Jennie singing the line, “Already did that once and I’ll do it again.” Short. Confident. A nod, really, to the fact that this isn’t her first rodeo with the brand.
The headphones themselves lean into her visual signatures. Two detachable black bows come attached to the design, and the ear cushions carry symbols pulled from her own music catalog. It’s a blacked-out counterpart to the Ruby Red version she put out last year.
“We always knew my first drop with Beats was just the beginning of the story,” Jennie said in a statement released alongside the launch. “This second chapter truly represents my personal evolution and self-discovery. I wanted to create something that felt both powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these sleek headphones.”
Her relationship with Beats stretches back a couple of years now. She fronted the Beats Solo Buds campaign in 2024. The following year, she put out the Beats Solo 4 Jennie Special Edition in Ruby Red, and that one moved fast. It cleared out of Apple’s online stores in less than a day.
The Onyx Black edition goes on sale Friday, April 24. Shoppers in the United States can grab it at Apple.com starting at 9 a.m. PT, priced at $199.99.
The Beats tie-in arrives during a busy stretch for the 30-year-old artist. Her debut solo studio album, “Ruby,” dropped on March 7, 2025, and shifted a million copies globally inside the first seven days. The tracklist ran through “Mantra,” “Love Hangover,” “ExtraL,” “Like Jennie,” and “Handlebars,” among others. The record established her as a solo commercial force separate from Blackpink’s group output.
Screen work has become part of her portfolio too. She appeared in HBO’s “The Idol” in 2024, playing Dyanne, a backup dancer close to Lily-Rose Depp’s lead character Jocelyn. The show, co-created by Sam Levinson and The Weeknd, drew plenty of press attention during its run.
The new headphones land in stores in three days.
