Disney has released a behind-the-scenes look at its upcoming live-action Snow White, set to premiere in theaters on March 21. The featurette includes cast members like Rachel Zegler (Snow White) and Gal Gadot (Evil Queen), alongside production staff, highlighting the legacy of the original animated classic—Walt Disney’s first feature-length animated film—and its cultural significance. The video appears to emphasize reverence for the beloved story while introducing fresh elements, such as a new soundtrack by Benj Pasek and Justin Paul.
This promotional move follows a turbulent buildup for the film, which has faced ongoing scrutiny. Previous controversies include debates over Zegler’s casting, her comments on reworking Snow White’s narrative, and the use of CGI for the dwarfs rather than casting more actors with dwarfism, a choice criticized by the dwarfism community and others. A trailer released late last year reportedly earned 84,000 YouTube dislikes in its first 48 hours, reflecting significant fan discontent.
Public reactions to the featurette, drawn from X posts and online discussions, reveal a split response. Some see it as Disney’s attempt to rebuild goodwill by leaning on the original’s nostalgia, though skepticism persists—X users have commented things like “too late to fix this,” suggesting lingering doubts. Others express a warmer reception, citing appreciation for the nod to the classic, the visual style, or anticipation for the performances and music. This division echoes the broader pattern of polarized feedback throughout the film’s marketing.
With the release just over a month away, this behind-the-scenes effort marks Disney’s latest bid to leverage affection for the original Snow White and attract audiences to a project that remains divisive. How viewers ultimately respond will likely become clearer as the premiere nears.
