Prime Video pulled the covers off Mike Flanagan’s Carrie on Saturday night at San Diego Comic-Con, debuting the first teaser trailer for the series and locking in a premiere date at the same time. All eight episodes of the limited series will arrive exclusively on Prime Video on October 7, releasing in more than 240 countries and territories worldwide. The reveal came at the tail end of a Ballroom 20 panel titled “Meet the New Class of Carrie,” which ran from 4:45 to 5:45 p.m. and marked Flanagan’s first ever appearance at San Diego Comic-Con. He was joined onstage by cast members Summer Howell, Samantha Sloyan, Siena Agudong, Alison Thornton, Amber Midthunder, and Matthew Lillard, and the session closed with Flanagan personally announcing the date and unveiling new key art that nods to the story’s infamous prom.
The teaser itself runs a little over a minute and takes a noticeably different approach than the marketing for previous screen versions of the material. Rather than front-loading the imagery most closely associated with Stephen King’s novel or Brian De Palma’s 1976 film, the footage plays first and foremost as a coming-of-age story, spending most of its runtime with Carrie White herself and establishing her isolation, her awkwardness, and her want of a place to belong before it gestures toward the horror waiting at the end of the road. The visual language, the social dynamics between the students, and the overall pacing all read as deliberately contemporary. Prime Video paired the release with the tagline “She just wanted a friend. They gave her a fight.”
Summer H. Howell stars as Carrie White, with Samantha Sloyan as her mother, Margaret White. Siena Agudong plays Sue Snell, Alison Thornton plays Chris Hargensen, Joel Oulette plays Tommy Ross, Josie Totah plays Tina, Arthur Conti plays Billy, Thalia Dudek plays Emaline, Amber Midthunder plays Miss Desjardin, and Matthew Lillard plays Principal Grayle.
According to the official logline, misfit high schooler Carrie White has spent her life shut away inside her home with her fiercely protective mother, Margaret. Her father’s sudden and untimely death pushes her into the unforgiving world of public high school, where she has to contend with a viral bullying scandal that tears through her community, the relentless pressure and casual cruelty of the social media age, and the awakening of mysterious telekinetic powers that emerge alongside her adolescence. Prime Video has described the eight-episode format as a way of deepening the characters and tensions of King’s original story, framing it as a human story about kindness set against cruelty and about whether the audience is watching the making of a hero, a monster, or something more complicated than either.
This is the first time King’s debut novel has been adapted as a television series, and Flanagan has been clear about what he is not doing with it. Speaking earlier this month, he said he had no interest in remaking De Palma’s film, which he called a masterpiece, and that the eight-episode runway lets him explore corners of the novel that earlier adaptations left untouched. One of those expansions involves widening the mythology to include other women with telekinetic abilities, though the series stays centered on Carrie.
Flanagan serves as showrunner, writer, and executive producer, and directed four of the eight episodes. King executive produces alongside Trevor Macy, with Amazon MGM Studios, Intrepid Pictures, and Red Room Pictures producing and Michael Fimognari handling cinematography. The project was first reported in October 2024 and received its official eight-episode order from Amazon in April 2025. It is the first series to come out of Flanagan’s move to Amazon following his run at Netflix, where he made The Haunting of Hill House, Midnight Mass, and The Fall of the House of Usher. His previous King adaptations include Gerald’s Game, Doctor Sleep, and The Life of Chuck.
Flanagan has a busy fall ahead of him beyond Carrie. His Clayface film, built around the Batman villain, hits theaters on October 23, and he is set to write, direct, and produce a new take on The Exorcist for Blumhouse starring Scarlett Johansson.
Carrie premieres October 7 on Prime Video.
