The Netflix premiere of WWE Monday Night Raw has proven to be a major win for the streaming giant, pulling in impressive audience numbers, particularly in the United States. This marks a pivotal moment for WWE programming following a $5 billion rights deal Netflix struck with WWE last year.
U.S. Viewership Doubles on Netflix
According to data from VideoAmp, Monday Night Raw averaged 2.6 million households for its first streaming debut on Netflix. This is a significant increase compared to its 2024 performance on USA Network, where the show typically drew around 1.2 million households weekly. Among adults aged 18-49, the show also doubled its previous averages, further solidifying its popularity in key demographics.
Global Reach Shows Potential
Globally, the show garnered 4.9 million views in territories where Netflix distributes WWE programming, such as Canada, the U.K., Latin America, and Australia. While this number falls short of Netflix’s top-performing English-language series, it reflects the challenges of WWE’s availability. The program is yet to reach key global markets like France, Germany, India, and Japan, which could unlock further audience growth.
Netflix Expands Live Programming with WWE
Netflix’s partnership with WWE extends beyond Monday Night Raw. The platform is now the exclusive distributor of WWE’s premium live events and weekly shows like Smackdown and NXT in most international markets. This represents Netflix’s most ambitious venture into live programming, signaling a shift toward diversifying its content offerings.
With the success of WWE’s streaming debut, Netflix’s investment in live sports and entertainment is beginning to show promise. As more markets gain access to WWE programming, the partnership’s global impact could grow substantially.
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