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Amazon Prime Video to Introduce Ads Starting January 29, 2024

NOTE: This article is 6 months old and may not include the most recent information.

Amazon Prime Video is set to introduce advertisements on its platform beginning January 29, 2024. This marks a major shift in Amazon’s streaming strategy, aligning it with other services that have recently adopted ad-supported models.

According to reports, Amazon will start showing limited ads alongside its movies and shows. This move aims to balance investing in compelling content while responding to evolving demands in the streaming industry. The introduction of ads follows similar steps taken by Disney+ and Netflix, which have also rolled out ad-supported tiers.

For subscribers who still want an ad-free experience, Amazon is providing that option at an additional cost of $3 per month on top of the regular Prime Video or Prime membership fees. This dual approach gives consumers flexibility based on their preferences.

The addition of advertising represents a notable change in Amazon’s streaming business. It reflects the broader shift occurring in digital media, where ads are becoming a common part of platforms’ revenue strategies. Inserting ads helps balance the investments required for premium programming with alternative income streams.

It remains to be seen how this move will impact Prime Video’s viewer engagement and retention. However, it signals Amazon strategically adapting its model amidst rising competition among streaming providers. The company is exploring new ways to monetize its platform while responding to evolving consumer demands.

Trevor Decker


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