Great American Media is rebranding its Great American Living cable channel to become Great American Faith & Living, according to an exclusive report by Deadline.
The change follows Great American Media’s recent merger with Sony’s Pure Flix and represents the company’s latest move to expand its faith-based programming footprint in the linear TV space.
Great American Media is led by President and CEO Bill Abbott, who also oversees the company’s Great American Family network.
“Given the enormously positive reaction from subscribers to Great American Pure Flix and the ongoing growth of Great American Family, now is the perfect time to sharpen our focus on our second linear channel,” Abbott said. “Great American Faith & Living fills a void in the marketplace, and we are confident viewers will enjoy a strong mix of content that brings the highest quality faith programming in the genre.”
Prior to the rebranding, Great American Living had expanded its distribution to include Altice, Frndly TV, and Philo.
“We feel strongly that the faith category is big enough to have a channel fully dedicated to the genre,” said Abbott. “We are committed to listening to our viewers and are dedicated to creating quality faith and family content that inspires and uplifts.”
Great American Living originally launched in 2014 as Ride TV, focused on equestrian sports and horses. After its acquisition by GAC Media in 2021, it rebranded as Great American Living, airing non-scripted shows focused on the American South.
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