Connect with us

Hi, what are you looking for?

the new Nickelodeon logo splat
the new Nickelodeon logo splat
the new Nickelodeon logo splat


Nickelodeon Unveils Nostalgic New Look for Kids and Families

NOTE: This article is 7 months old and may not include the most recent information.

For the first time in 14 years, Nickelodeon is refreshing its look! The popular kids’ TV network plans to introduce its updated brand identity throughout 2023, aiming to evoke nostalgia and celebrate its rich history.

The new look debuted with the “Portal to Fun” campaign, featuring five different ads showcasing the revamped style. The first one, “Quartet,” presents a bored kid at dinner who discovers a hidden doorway to a singing group through an orange splat on the ceiling.

Nickelodeon’s research found that kids today still connect with the network’s core values. Sabrina Caluori, EVP of Global Kids and Family Marketing at Nickelodeon, stated that the focus on the “best and the mess of being a kid” remains relevant. Caluori also mentioned that kids and parents are seeking more ways to bond, and Nickelodeon wants to contribute to that experience.

To create the new look, Nickelodeon collaborated with six different agencies from the U.S. and other countries. The ads feature iconic Nickelodeon characters such as SpongeBob, Paw Patrol, Blue’s Clues, Baby Shark, Loud House, and Monster High, alongside the network’s signature green slime.

The updated brand identity emphasizes four key elements that made Nickelodeon famous: the color orange, the splat, the catchy sound, and the network’s unique voice. Caluori explained that the goal was to bring these elements back to the core of Nickelodeon.

The “Portal to Fun” campaign will be displayed on Nickelodeon’s TV and online platforms in three stages. The first stage was teased during the Kids’ Choice Awards in March, followed by the launch of “Quartet” and “Rollercoaster” in May. The final stage will commence in July and continue until the end of the year, with the new look launching in other countries, including the U.K., Latin America, and more.

The rebranding coincides with several upcoming Nickelodeon releases, such as Teenage Mutant Ninja Turtles and Paw Patrol movies, as well as other films like Good Burger 2 and Zoey 102. To support the new look, Nickelodeon will visit 400 schools across the U.S., reaching 250,000 kids and hosting events where kids can vote to slime their favorite teacher.

Nickelodeon’s fresh look aims to create a nostalgic and engaging experience for both kids and families, demonstrating that the network’s core values still resonate with its audience today.

Trevor Decker




It’s hard to believe it’s been nearly 30 years since a teenage Rebecca St. James emerged on the Contemporary Christian Music (CCM) scene. After...


In a revealing interview with Variety’s Awards Circuit Podcast, acclaimed actress and Oscar winner Natalie Portman shared personal insights from her experience as a...


The spirits are high on the set of the highly-anticipated follow up to Tim Burton’s beloved supernatural comedy. Beetlejuice 2 has officially wrapped production,...


A letter condemning censorship against speaking out on Palestine was published this week by over 1,300 actors, artists, and creative professionals. The letter, released...


After a 9-year absence, wrestling superstar CM Punk made a jaw-dropping return to WWE at Survivor Series 2023. Which was held in Punk’s hometown...


The holiday season brings a bit of magic to the Walker family in Netflix’s new comedy ‘Family Switch.’ Thanks to a chance encounter with...


The British Academy of Film and Television Arts (BAFTA) has announced the 2023 group of creatives selected for its BAFTA Breakthrough initiative. This year...


This December, Angel Studios is launching a genre-bending foray into science fiction with the slated release of “The Shift.” The movie blends sci-fi multiverse...

Enable Notifications OK No thanks