Warner Bros. Discovery revealed today the pricing tiers for its much-anticipated streaming service, Max, set to launch on May 23. The company has designed three pricing options to cater to a variety of streaming preferences, positioning Max at the higher end of the entertainment streaming market.
The new plans follow a recent price increase by HBO Max, making it the most expensive service among major streaming platforms. With these pricing tiers, Max will maintain a slight lead over Netflix’s most popular U.S. plan, which currently costs $15.49 per month.
The top-tier plan offers 4K functionality and up to four concurrent log-ins, features that have become increasingly popular among streaming enthusiasts.
The three pricing tiers for Max are as follows:
- Max Ad Light: $9.99 per month or $99.99 per year, with two concurrent streams.
- Max Ad Free: $15.99 per month or $149.99 per year, with two concurrent streams.
- Max Ultimate Ad Free: $19.99 per month or $199.99 per year, with four concurrent streams.
Existing HBO Max subscribers will be granted access to Max at their current subscription price and will retain their current plan features for at least six months after the launch of Max. Furthermore, HBO Max subscriber profiles, settings, watch history, “continue watching,” and “my list” features will be migrated to ensure a seamless transition.
Casey Bloys, CEO of HBO Max and Max content, emphasized the unmatched breadth, reach, and excellence of Max’s content offering, calling it a “wide-ranging mosaic.”
Max, dubbed “the one to watch” by Warner Bros. Discovery, will offer a diverse array of content, including HBO originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, children’s programming, and Discovery content across various genres. The service plans to release more than 40 new titles and seasons every month.
JB Perette, CEO of WBD’s Global Streaming & Games, highlighted the broad content offering and consumer proposition of Max as a significant change from the narrower products of HBO Max and Discovery+. With the launch of Max, the company aims to provide a versatile and comprehensive streaming platform that caters to the diverse tastes and preferences of its audience.
