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Paramount Global is executing an aggressive multi-year strategy to scale the Teenage Mutant Ninja Turtles (TMNT) franchise, coordinating a massive push across digital media, literature, retail, and experiential dining. Following the studio’s transition under Skydance leadership, the company is pivoting toward a model designed to capture audiences ranging from preschoolers to adult collectors.

A central pillar of this expansion is a new 30-episode CG-animated series, Teeny Mutant Ninja Turtles, produced by Nickelodeon Digital Studio. Launching on YouTube this year, the series features four-minute episodes focused on the brothers’ early training. The short-form format specifically targets the preschool demographic, serving as a brand entry point for the youngest viewers.

The literary front will see two high-profile releases aimed at distinct age groups. Scholastic is set to publish Teenage Mutant Ninja Turtles: Splinter’s Dojo on Sept. 1. Aimed at middle-grade readers, the book utilizes a hybrid format of comic panels and text to follow the quartet through a middle school setting. Conversely, older fans will receive a prose adaptation of the acclaimed graphic novel The Last Ronin on June 2. Written by Erik Burnham and published by Abrams, the 336-page novel brings the darker, dystopian narrative of the final surviving Turtle to a traditional fiction format.

In a major shift for the franchise’s retail presence, Paramount has signed a multi-year global licensing agreement with Mattel. This deal marks a significant industry transition as the master license shifts from Playmates Toys. Beginning in 2027, Mattel will become the primary manufacturer for TMNT action figures, playsets, and collectibles. This partnership is timed to support a robust theatrical slate, including the animated Teenage Mutant Ninja Turtles: Mutant Mayhem 2 in 2027 and a newly announced live-action/CG hybrid film scheduled for Nov. 17, 2028.

The expansion also moves into the physical space with the launch of official Ninja Turtle-themed pizzerias. The flagship location is slated to open in Santa Monica, California, at 1444 3rd Street Promenade. Entrepreneur Andy Nguyen, known for high-profile themed pop-ups, is developing the project, which aims for a spring opening. Additional locations in Monterrey, Mexico, and Sao Paulo, Brazil, are expected to follow later this year, bringing an immersive “New York-style” dining experience to global fans.