Binge-watching is super popular these days, and a recent study by Samba TV, highlighted by TheWrap, gives us some cool insights into this trend. Basically, people are more likely to finish watching a TV series if all episodes are available at once, instead of having to wait for new ones each week.
Let’s dive into some numbers: 45% of families finished a show that was released all at once in the first half of 2023. This is more than the 39% of families who finished a show released in parts and the 35% who finished a show released weekly. So, it seems like a lot of us start shows but don’t finish them if we can’t binge-watch.
A big chunk of people – 72% of U.S. adults surveyed – say they are binge-watchers. About 47% of families who watched the most bingeable shows did it in just five days on average. And get this: the most viewership happens within the first 15 days of a show’s release. That’s a pretty quick watch!
When we look at the most-watched original shows in the first half of 2023, Netflix, Disney+, and Prime Video are the big players. Netflix is a giant here, grabbing 47 out of 50 spots for the top original shows. And 70% of young adults say they’re more likely to stick with a streaming service that lets them binge-watch shows.
But there’s a twist: when people watched only one original show, Hulu kept them coming back the most (59%), followed by Max (54%), Apple TV+ (52%), and others. So, while lots of us love to binge-watch, a single awesome show can still pull us in.
In a world full of streaming options, knowing what viewers like is super important. The love for binge-watching shows us that streaming platforms need to think carefully about how they release their shows. Whether they go for the binge-watching crowd or try something different, what’s clear is that having great, engaging shows is key to keeping viewers hooked.
In short, while binge-watching is big, the secret sauce for streaming platforms is probably a mix of letting us watch it all at once and giving us amazing shows that we just can’t resist, whether we watch them in one go or over several weeks.Photo by freestocks.org on Pexels.com
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