Now entering its fifth year, UPtv’s award-winning GilMORE the Merrier continues to grow in popularity. Fans will be able to binge their favorite series from true beginning to end, while enjoying exclusive behind-the-scene features with the cast and crew, trivia, watch and win contests and newly shot memories and insider insight from cast members Keiko Agena (“Layne”), Yanic Truesdale (“Michel”), Sally Struthers (“Babette”) and Liz Torres (“Miss Patty”). UPtv’s celebration of the 20th anniversary of Gilmore Girls provides must-see holiday binging for Stars Hollow fans and new viewers alike.
“As the home for the Gilmore Girls on television, we look forward to the GilMORE the Merrier binge-a-thon Thanksgiving week tradition each year,” said Hector Campos, vice president content strategy & acquisitions for UPtv. “UPtv is a movie destination year-round, so as we celebrate the 5th year of GilMORE the Merrier and 20th anniversary of the show’s debut, we are thrilled to make this year’s ultimate fan experience bigger than ever with the addition of the Gilmore Girls: Year in the Life movies to our holiday offering.”
The weeklong social event brings families and fans together to watch at home and drives social engagement as they share and celebrate their beloved series. Since the first year of GilMORE the Merrier, the hashtag #GilmoreTheMerrier has trended in the U.S. and has received over 1.1 billion impressions on Twitter. In 2019, 4.2 million viewers tuned into of UPtv’s GilMORE the Merrier binge-a-thon.1 The stunt continued setting records in its fourth installment by delivering UPtv’s highest rated week of the year in W1849 and W25542. The marathon has previously been hosted by Scott Patterson (“Luke”), Yanic Truesdale (‘Michel”) and Sean Gunn (“Kirk”).
Gilmore Girls, which aired from 2000-2007, is set in the storybook Connecticut town of Stars Hollow populated by an eclectic mix of dreamers, artists and everyday folk. The series starred Lauren Graham, Alexis Bledel, Scott Patterson, Melissa McCarthy, Keiko Agena, Yanic Truesdale, Liza Weil, Jared Padalecki, Milo Ventimiglia, Sean Gunn, Kelly Bishop, with special appearances by the late Edward Herrmann and recurring guest star Liz Torres. The multi-generational drama about family and friendship centers on Lorelai Gilmore (Graham) and her daughter, Rory (Bledel). Lorelai owns the town’s bed-and-breakfast, the Dragonfly Inn, with best friend/chef Sookie (McCarthy), and has weekly dinners with eccentric, well-off parents Richard (Herrmann) and Emily Gilmore (Bishop) who always have something to say about their daughter’s life.