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Jojo Releases Powerful Music Video For Save My Soul

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The leave get out singer Jojo released her most powerful piece of music in her career  yesterday and I can personally say it’s about time something like this was addressed in the mainstream media.

More often times then not the hits on the radio are about a cheating ex, teenage angst, partying, or for lack of a better word, whipping the nay nay. It would seem that the industry these days just likes to push out what sells, so when a song like save my soul comes out its a breathe of fresh air.

Save my soul isn’t just a beautiful ballad it’s one with a message of hope and one that we should all be paying attention to. Take this as your warning. If you haven’t heard the song or seen the video, prepare yourselves and get the tissues ready.

The song is about addiction of all kinds and how it can feel crippling. The song also gives hope  to those suffering and an understanding to those who are directly and indirectly affected by the addiction.
Here is what Jojo had to say about the song and it’s message

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate.

A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked – most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act “perfect”. Everyone who participated connected to the song and brought their truth to the table.

We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. “I try to run but it hurts every time I try… Lord I try and I can’t say no.” Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug.

Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going.
Love, Jo.
P.S. Thank you to the beautiful crazies who dedicated their time and energy to come together and make this video possible. It wouldn’t have happened without you.

As someone who lost their father due to an alcholic addiction in 2008,  I know first hand the damage it can do to a person. It hurt me to the core to see the man I refused to call dad for so many years dying slowly before my eyes. I lost him just one year after I forgave him for all his past mistakes and started to call him dad.  It tore me apart. His death left me feeling regret, thoughts of “I could’ve been a better daughter to him”

Not to many people know this about me but after my mother died in 2011 for about a year I suffered from a self harming addiction. Nobody knew because I would do it near the armpit or on my bicep and those are places hardly anyone pays attention to. I’ve been clean for nearly two years now but that doesn’t mean I don’t struggle. Another day clean is a victory because I won’t lie sometimes I do want to cave.

I don’t know why I’m choosing to open up about something so personal to completely srangers on the Internet but this song really spoke to me I apluad Jojo for sharing her story with the world. I can only hope that her story along with mine can help someone who may be reading this.

You’re not alone and you’re addiction doesn’t define you. You’re a beautiful regardless of what anyone may think, your life has great purpose and although I may not know you, I love you.

If you are someone you know is battling addiction of any kind there is help out there
National addiction and crisis hotline 1-800-662-HELP

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