In a move to rebrand, Disney announced on Monday that it would be removing “FOX” and “Century” from the historic 20th Century FOX brand name officially ending one of the most recognizable names in Hollywood.
The move follows Disney dropping the Fox name from its 20th Century Fox film brand in January. The company, which closed a $71 billion deal to acquire many of Fox’s assets last year, renamed the longtime studio as just 20th Century Studios.
The well-known logo and title card, which has the words 20th Television stacked above spotlights, will stay the same minus the excluded words. The new logo and graphics will appear on new episodes of 20th Television TV series starting this fall.
Older titles, which have already aired before the rebrand, will maintain the former logo and name. Disney cutting Fox from all of its studios makes sense since it could be confusing for consumers. The remaining assets from Fox such as the Fox Entertainment, Fox Sports and Fox News are a part of Fox Corporation, which has nothing to do with Disney.