Nickelodeon has announced that it will be producing an all-new Garfield animated series. The iconic cat created by Jim Davis who first gained popularity as a comic strip character will join the kids’ network. The lasagna loving cat was the subject of two previous TV series both in the 1980s and 90s on CBS as well as The Garfield Show on Cartoon Network from 2009 to 2012.
“Great content is core to the strength of our brands, and Garfield is a beloved character that continues to be part of the cultural zeitgeist with universal resonance across all ages,” said Viacom Media Networks COO Sarah Levy. “The acquisition of Paws, Inc. provides another opportunity for Viacom to leverage our platforms to extend the global reach of iconic IP.”
Along with the TV series at Nickelodeon, Viacom Nickelodeon Consumer Products will manage global merchandising, including existing licensees. Davis will continue drawing the comic strip that he created back in 1978; Garfield is the most widely syndicated strip in the world. According to THR