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The Much-hated 1985 “New Coke” Is Coming Back For A Limited Time Thanks To Netflix “Stranger Things”

This undated photo provided by Coca-Cola shows a can of New Coke, which was originally launched in the summer of 1985. New Coke is making a comeback as part of Coca-Cola's partnership with the Netflix drama “Stranger Things.” The companies announced the venture on Tuesday, May 21, 2019. Season 3 of “Stranger Things” will be set in the summer of 1985. (Coca-Cola via AP)

Coca-Cola drinkers will get a chance to relive one of the company’s darker chapters as New Coke makes a comeback under a partnership with the Netflix drama “Stranger Things,” the companies announced Tuesday.

Season 3 of the show will take place in the summer of 1985 when Coca-Cola changed its formula for Coke. New Coke was considered one of the biggest marketing blunders of all time and the new version was dropped after 79 days, though sales of the original Coca-Cola rebounded.

“The summer of 1985 did, in fact, change everything for us with the introduction of New Coke, which was also arguably one of the biggest pop culture moments of that year,” said Oana Vlad, director of Coca-Cola Trademark, Coca-Cola North America.

Workers had to retrieve the New Coke recipe from the safe for the “Stranger Things” partnership.

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Trevor Decker

Trevor Decker is the founder of Trevor Decker News which focuses on positive Hollywood entertainment. Trevor is an entertainment industry blogger who has worked to put the spotlight on the television film and music that matters. Trevor Decker is skilled in publicity and has worked alongside many television networks, film studios, and music industry leaders to provide coverage of various projects. Including NBC, CBS, Lionsgate, MGM, Disney and many more.

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