Coca-Cola drinkers will get a chance to relive one of the company’s darker chapters as New Coke makes a comeback under a partnership with the Netflix drama “Stranger Things,” the companies announced Tuesday.
Season 3 of the show will take place in the summer of 1985 when Coca-Cola changed its formula for Coke. New Coke was considered one of the biggest marketing blunders of all time and the new version was dropped after 79 days, though sales of the original Coca-Cola rebounded.
“The summer of 1985 did, in fact, change everything for us with the introduction of New Coke, which was also arguably one of the biggest pop culture moments of that year,” said Oana Vlad, director of Coca-Cola Trademark, Coca-Cola North America.
Workers had to retrieve the New Coke recipe from the safe for the “Stranger Things” partnership.