Disputes between AT&T DirecTV and Viacom could once again leave fans of Nickelodeon and the other networks owned by Viacom without access to multiple networks. As part of the last minute efforts to keep the channel on the air for DirecTV customers, Nickelodeon has released a PSA featuring the cast of the series Cousins For Life.
In a statement, Viacom said it has “made a series of offers that are good for consumers and good for AT&T” but got a cool reception on the other side of the negotiating table. reported Deadline.
“Unfortunately, AT&T is abusing its new market position by favoring its own content – which significantly underperforms Viacom’s – to stifle competition,” Viacom’s statement continued. “AT&T-DirecTV’s behavior is also consistent with a recent pattern of gouging their customers by charging them higher prices for an inferior product with fewer channels. Especially troubling, AT&T-DirecTV is marginalizing diverse audiences in its new DTV packages and threatening to do the same with their existing products.
“Viacom is committed to developing strong relationships with our distribution partners,” the statement adds. “We have successfully renewed a series of distribution relationships representing more than half our subscriber base over the last two years and have not had a disruption in our service since 2014. While we continue to make every effort to reach a new carriage agreement, AT&T’s unwillingness to engage in constructive conversations unfortunately could force a disruption in service.”