Hulu made it official on Monday: The streaming giant has ended its free, ad-supported service as it moves to adopt an all-subscription model.
This will leave two options for those looking to Hulu (which is now a verb): the $7.99/month plan, which includes commercials, and the and $11.99/month plan, which eliminates ads.
“For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers,” Ben Smith, Hulu senior vice president and head of experience, said in a statement. “As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.”
That said, Hulu is partnering Yahoo on its new ad-supported streaming site Yahoo View, which will allow users to watch the five most recent episodes of shows NBC, Fox and ABC eight days after they air. Select shows from other networks (TBD), as well as next-day clips will also be available to stream for free.